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In 1978, a young Australian surfer founded the UGG brand on the shores of Southern California. His Aussie roots forged a strong love for sheepskin and he was convinced the world would one day share this love. By the mid 1980's, the UGG brand had become a symbol of relaxed southern California culture, gaining momentum through surf shops up and down the California coast. UGG took the New York Fashion world by storm in the early 2000's, evolving from boots and slippers to stylish luxuries that graced the pages of Vogue. In 2006, UGG opened the doors to the brand's very first retail store in Soho, making its mark on the fashion capital of the world. NYC was the perfect place for the brand's first flagship store, providing UGG fans a powerful physical expression of the brand and offering a place to experience first hand the full breadth of the line. In 2008, UGG opened the Westfield and Covent Garden stores in London, increasing international reach and providing UK fans a destination to experience the UGG brand first hand. In 2006, UGG opened the Omotesando Hills store in Japan, marking the first step of international expansion. In 2008, UGG opened the Beijing Solana store in China, the first of what would become over 50 stores in China. In 2009 UGG shook up the fashion scene and teamed up with Jimmy Choo to create an edgy capsule collection.“Other than Jimmy Choo, UGG is really the only other footwear I have in my wardrobe.”- Tamara Mellon, OBE, Founder and Chief Creative Officer, Jimmy Choo

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