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Founded in 2009, Holiday is the foundation brand of the Holiday Trading & Co company and is the result of a global journey, influenced by the essence of travel and discovery. Over ten years since it's launch, Holiday has now cemented itself as one of Australia's most loved resort wear brands, and alongside it an array of other labels under the Holiday Trading & Co umbrella. Designed between the small coastal town of Robe and our urban space in Adelaide, South Australia, every piece is a collaborative story of looking, listening, gathering and skilfully weaving together beautiful fabrics and materials in our hand-blended colour palettes and original prints until each piece is ready to be presented to the customer. Curated to embody a free-spirited style where soft washed colours, and bright exotic patterns mix with beautiful natural linens and cottons to create a combination of essential summertime pieces. Their collections are designed for real women with real bodies and real lifestyles, always encompassing a number of options to take you from the beach to the bar, out for lunch with friends, or just a day at home with the family. Relax, loosen up and drift away in a warm haze of colour, pattern and floaty fabrics

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