YAYA is a lifestyle brand that creates comfortable fashion with a soft feminine touch. Their collections are filled with easy-to-style items that are made to be cherished for seasons long. Carefully crafted from the softest materials with soothing toned down colours, their designs feature a surprising charm with a modest tough edge. Their collections are sold worldwide at over 2700 selling points. You can find more than 31 YAYA concept stores in 5 countries. Their headquarters is based in a tiny village near Amsterdam, where they do what they love and love what they do.