Iconic

Q: How long does delivery take?

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Q: Can I return an Iconic piece I bought online?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. You have fourteen days from delivery to return any unworn piece, with tags attached, for a refund or exchange, by courier or in any Rosella boutique."}]}]}

Q: How do I find my Iconic size?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Every product page includes a size guide, fit notes, and a cue from our buying team on how the style runs. If you are between sizes, message Ask Lily on WhatsApp for a recommendation."}]}]}

Q: Can I see Iconic in store before I buy?

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Q: What fabrics does Iconic use?

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Iconic is known for imported rayon and linen, chosen for their soft drape, breathability, and the way they carry a bold print, so the pieces feel as good as they look."}]}]}

ICONIC

ICONIC HARVEST LEAVES JUBILEE DRESS

R 1,899.00

ICONIC

ICONIC PIMENTO LYRA DRESS

R 1,999.00

ICONIC

ICONIC TUMERIC GLORIA DRESS

R 1,899.00

SHOP BY

New season

This week’s dress arrivals from  our priority brands.

Best sellers

The dresses the Rosella lady comes back for.

Event-ready

Looks for the wedding, the gala, and the long-table dinner.

DELIVERY ACROSS SOUTH AFRICA

Complimentary on orders over R1 500.

EASY RETURNS

Fourteen days to change your mind

SECURE PAYMENTS

Pay your way, with Payflex and PayJustNow available at checkout.

BOUTIQUE SERVICES

Ask Lily on WhatsApp, or visit your nearest boutique for a styling session.

WHERE TO NEXT?

Shop by brand

Iconic South Africa

Some women dress to blend in; the Iconic woman dresses to feel like herself, bold, vibrant, and happy to stand out. Iconic is built for exactly her, turning statement prints into sleek, easy-to-wear everyday pieces, from blouses to body-con dresses. She does not follow the trend so much as set her own.

At Rosella we choose Iconic for its colour and its confidence, the vivid prints, the imported rayon and linen, and the flattering shapes made for a busy, always-on life. These are pieces that stand out without shouting, and that suit a woman who likes to mix things her own way.

You will find sizes 8 to 22 across the edit, with fit notes on every product page and Lily on WhatsApp when you are choosing between two. Find the piece that feels unmistakably you, and reach for it whenever you want to stand a little taller.

Good to know

How long does delivery take?

Standard delivery is two to four working days nationwide, with complimentary delivery on orders over R1 500.

Can I return an Iconic piece I bought online?

Yes. You have fourteen days from delivery to return any unworn piece, with tags attached, for a refund or exchange, by courier or in any Rosella boutique.

How do I find my Iconic size?

Every product page includes a size guide, fit notes, and a cue from our buying team on how the style runs. If you are between sizes, message Ask Lily on WhatsApp for a recommendation.

Can I see Iconic in store before I buy?

Often, yes. Use Find your nearest boutique to check stock across our seven Rosella stores, or book an in-store styling session.

What fabrics does Iconic use?

Iconic is known for imported rayon and linen, chosen for their soft drape, breathability, and the way they carry a bold print, so the pieces feel as good as they look.

JULZ ASTRID SNEAKER

MADE IN ITALY POLKADOT JACKET

JOLIE DIANA DRESS

JOLIE DIANA DRESS

JOLIE

FROGGIE

JULZ ASTRID SNEAKER

MADE IN ITALY POLKADOT JACKET

JOLIE DIANA DRESS

JOLIE DIANA DRESS

JOLIE

FROGGIE

Iconic

SHOP BY

Shop by brand

Iconic South Africa

Good to know